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Friday, October 12, 2012

CUSTOMER SERVICE 101



Whether you are trading DJIA Futures, Crude Oil Futures or selling strawberries treating your customers well is imperative. We had a snafu this week during the transition from all of the orders coming from my email to a more efficient way through Aweber. I want to apologize to everyone for this problem. We are offering three things through the web site, so we have 3 different lists, one for each. When we send things out we don't want to mistakenly send things to one list that are only intended for another. There is an area in Aweber that displays the lists and has boxes marked exclude by each one. What we did when sending out emails to the Swing Trading list was check exclude on the other two lists thinking that we did not want the Bond traders or Newsletter people to get it by mistake or get it twice. It seemed logical. Well logic can often be a nemesis in trading and it was here as well.

What happens with Aweber is when you have people on multiple lists meaning they have signed up for more than one thing and you exclude a list with their name on it, they are excluded from everything else also. This is why some of you were getting the messages with the orders and some were not. If you were on the Swing Trading list only you got the emails and did not if you were on it and either one of the other two. There is a default in Aweber to the list you have at the top of the page and you have to ignore that area where you check exclude. I don't feel like as much of an idiot as I did a couple of days ago at 2 am when I was getting emails asking why subs did not get the orders for that day.

I decided to just exit all the trades until I could figure out what in the world was going on and unfortunately two of them have gone on to make a good amount of money. The last thing in the world I want is for people to be stressed out knowing what to do. I exited all the trades as well. It was the right thing to do. I am not going to be sailing merrily along doing something different than what I am telling you to do. I guess it shows you we know what we are doing in picking the trades yet we are a bit slow on the administration aspect of things. It is certainly better than the other way around. Net net we still made a profit this week again so that is the bottom line. Now that we have gotten to the bottom of the problem we should be fine for next week. Please if you get any Aweber emails asking for confirmation please do so. We still have a few people that have not confirmed on the Bond list. We will continue to send the emails out both ways for a few more days until we get everyone confirmed.

The chart above is a market that intrigues me at the moment, Silver. You can see the COT data showing it is setup well for a short entry. I am sure everyone has had the following happen. You are scrolling through your charts and keep coming back to one in particular. That is what is happening with me in Silver. I have seen a few waterfalls come from this pattern in recent years and I think we are going to see one here as well. We are on the verge of breaking down right at press time.

The stock market also is in an interesting spot here.




The kind of looks the same as Silver doesn't it? This is something I talk about all the time. You have to be careful about over leveraging on what is essentially the same trade. Neither one of these will likely go without the other doing so. We are not into the time of year yet the get too amped up about the year end rally but it is approaching. Perhaps what will happen is we will get a nice dip into the end of October to buy into.

I guess what we have learned this week is that I am not much of an administrative assistant type. I got just one bounce back on the last email we sent out through Aweber and they are kind of guarded on telling you who it is to protect people. However we narrowed to down to the person finally, ME! We had my email spelled wrong! Aye Carumba!

Thanks for you patience we are making money in spite of our back office learning curve.


5 comments:

Anonymous said...

hi Chris,

The swing trades seem not as efficient as the Bond system trades for the last two weeks. Do you plan to give some review/evaluations on swing trades performance for the weeks? Are the recent results typically expected/under-expected for the swing trades in the long-run?

TraderJ

Chris Johnston said...

for the last two weeks yes that is true but please understand the Bond system has 13 straight winning trades. Nothing is going to beat that. Swing trades are designed to catch larger moves and we have had sideways markets. You cannot evaluate them over this short a period of time they are not day trading strategies. yes I will be reviewing them just like I do with the Bonds but we need to give them more time. Had we not had the email fiasco we would have caught 2 pretty good trades so we have to keep that in mind. Nat Gas and bonds were both good wins that had to be exited because of the communication problems.

Enrico said...

Will be able to see a new higher high in the stock market in the near future? Who knows...

Chris Johnston said...

yes we will 20 years from now the stock market will be multiples higher from where it is now

Enrico said...

right. 20 years: the time needed to clean the floor